Random Access Memories

You wouldn’t want the doctor to do your job, yet that is exactly what these commercials suggest you do.

by Lasivian @ 7:38 pm. Filed under Business, Medicine

It’s no secret I’m totally against the flood of prescription drug commercials targeting the consumer, asking them to go to their doctor and say “I need this pill”.

But it’s gone overboard. Last night I noticed one of these commercials on TV:

Nexium Commercial One

Nexium Commercial Two

Which clearly act like doing your doctor’s job is a bad idea, yet what exactly is it if you go to your doctor and say “I want Nexium”, IT’S DOING YOUR DOCTOR’S JOB!

I know, I know, consumers are idiots. But I can dream…

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April 10, 2012